According to the Tuesday, January 29, 2008, Commercial Appeal, the 2007 Liberty Bowl set a new attendance record. 63,816 people attended the game between Central Florida and Mississippi State. That was a hard sell out. Those folks filled our hotels, ate and drank at our restaurants and had a blast on Beale Street.
Perhaps more importantly, the game drew fantastic television ratings. The game drew a 4.14 rating which was better than all but three of the non-BCS bowls. Only the Holiday, Peach and Citrus bowls had better TV ratings among the non-BCS group. The Liberty beat such long standing bowls as the Cotton, Sun, Outback and Gator. Fifteen to twenty million people watched the game. That's fantastic exposure to Memphis for 15 to 20 million people.
Great job Liberty Bowl! Thanks for all that you do.
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